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Hip to be square: Demystifying the QR code
They’re called QR codes, and they’re seemingly everywhere these days — you may have noticed them in store windows, magazine articles, and other places where you’d usually find traditional advertising....
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TIP: Where to place your in-store pickup counter
While conducting her seminar at the Internet Retailer Conference & Exhibition this week, RSR Research partner Nikki Baird made an interesting point about the dilemma of the in-store pickup counter....
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Milo Fetch bridges gap between online and in-store
Dealers looking to branch out online may want to check out Milo Fetch, an eBay-affiliated company that helps small- and medium-sized brick and mortar businesses gain more visibility online. A bonus:...
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Drink the new ‘Cool-aid’
I’ve been a huge fan of Apple computers since I first started drinking the “Cupertino Cool-aid” back in college, but it’s only been since the company launched its retail stores that I completely bought...
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Facebook for Business is a one-stop shop
For dealers still needing a nudge to join Facebook, the social networking site has just made it easier for you to set up a business page. Facebook this week launched Facebook for Business, an...
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Dealers: You love what you do. Right?
THIS COLUMN originally was going to expand on something Mike Vaughan brings up in his column on the last page of this magazine. In talking about the news that Kawasaki is taking its Costco referral...
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The skinny on PSN’s SocialLink app
You may have heard a little whisper from PowerSports Network recently about an app that it deems the “missing link” in making your Web initiatives a little easier to manage. It’s called SocialLink...
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Let’s make the safety pitch
This space has been filled more than a few times with my take on motorcycle safety gear and apparel — why it should be worn, why it could be smart business for dealers to sell the heck out of it, and...
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These words are for you
Writing for a living is a strange thing. You put words down. You send them out and hope that someone reads them. And then you do it all over and over. It’s either an exercise in optimism or the most...
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Feeding the buzz
It’s been a day since it was announced that Steve Jobs died and it’s hard to ignore the avalanche of accolades and odes to the Apple man appearing across the interwebs. As was referenced in this space...
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